In 2019, CLDES designed a white paper for Airplus and this launched the redesign of the CD. A new image concept and the definition of the corporate design for the homepage, social media, apps and print have determined the appearance of AirPlus since 2020.
White paper AirPlus
The white paper made an impression with its colourful and self-confident images in an otherwise rather reserved industry.
The already bold and colourful appearance of AirPlus was developed further by us through the use of corresponding images. We also increased the conciseness of the typography and graphics.