many products lose in web shops. The digital showroom therefore fulfils the function of a virtual trade fair stand. This interaction can lead
to conferences, AR or Web-AR applications, which subsequently bring certain elements into the real world of the viewer.
The constructed image
We plan all elements of the 3D model together with architects: floor plan, facade and interior. The symbolic function of the architecture
and design is what counts, as it helps the viewer to engage with our built image. The representation may retain its artificial appearance,
as it is also intended as a generalised, idealised situation.
