To increase sales of premium lenses, we developed the campaign- design with optoVison, using various print and online media.
We designed a information-graphics which illustrates the 4.1 technology and the 30 000 measuring points taken of each eye.
For the consumer communication the campaign contains various designs, reflecting the relevant target groups.
The designs show professions in which precision is important: Like optoVisions' 4.1 premium eyeglass lenses.