Have you ever wondered how good vision impacts our lives? That’s exactly what we aim to convey with our current campaign for Optovision. With the slogan, "Life is too beautiful to see it poorly," we show how high-quality lenses can enrich everyday life.
In Barcelona, we created all campaign photos and videos in just one day, with the support of a local model and makeup artist to enhance the authentic appeal of the content. Soon, the campaign visuals will be featured at POS locations and across social media throughout Western Europe.
Specific Considerations in Social Media Production: When creating content for social media, we carefully consider the variety of formats and platforms, each with its own specific requirements. Whether for Stories, Feed posts, or Reels – each format demands a unique approach. Clip lengths and compositions appear differently in smaller viewing formats and require thoughtful design. Our expertise lies in precisely adapting content to ensure it shines across platforms and effectively captures the target audience's attention.
Why Productions Abroad Are Advantageous
Have you ever considered how important reliable weather is for a successful production? That's exactly why we chose a sunny location for our campaign production in November: Barcelona. While the weather in Germany would have been uncertain, Barcelona offered us the perfect environment for a smooth process. Interestingly, the costs often remain comparable, as planning security, shorter production times, and lower risks of delays offset the investment. This way, we create conditions that enable a reliable production.