Favourite campaign
Are you longing for sunshine too? No wonder – February is the perfect time to dream of warm days. That's exactly why we love our sun protection campaign for optovision so much. After all, what could be more rewarding than the promise of a little summer right now?
This year, we produced the campaign in Tenerife – a place that offers everything in the smallest of spaces: Vast beaches, rugged cliffs, lush vegetation and the perfect light. But it wasn't just the scenery that inspired us, but also the many great people who supported us on location.
We think: your glasses can do more.
When buying sunglasses, many people only think about the frames. But what determines how we see the summer? That's right – the lenses! They are the real upgrade to any pair of glasses. They reduce glare, enhance contrasts and allow us to experience colours more intensely. With the right tint, summer is not only more pleasant, but also unique. Because seeing is not just a function – it's an experience. ‘My glasses can do more’ gets to the heart of the matter: more protection, more comfort, more summer feeling.
More than an end consumer campaign – the B2B component counts
Every campaign we develop also has a B2B component. After all, only an optician who is in the mood for summer himself will be enthusiastic about the campaign. This is precisely why the B2B2C focus is essential for us. When retailers and end customers are equally inspired, the campaign unfolds its full effect – and that makes all the difference.
How much fashionable presentation can medical technology take?
The special thing about spectacle lenses is that they are both high-tech for the eyes and a fashion statement. It's not just about function, but about the perfect interplay of style, frame and lens. This is precisely why we include the fashion aspect in every piece of content – especially on social media. Because good design not only brings better vision, but also more style.
How do we select our models?
We focus on diversity and the perfect look for our campaigns. To achieve this, we draw on our own pool of models, work with renowned modelling agencies and specifically recruit new faces for each campaign. In this way, we ensure that each shoot is customised to the brand, the product and the story. Because authentic models make the difference.