Agency for design, strategy and information graphics: We combine consulting with high design standards. Across print and digital media. Our aim is to bring your ideas to life. We are a team of designers and experts in strategy, graphics and visualization: together we develop solutions for your marketing.
B2B Communication
Analogue and digital — from strategy through to results
We plan campaigns that work towards one goal and whose impact can be traced: campaign concepts, employer branding, social media, performance marketing.
Corporate Design
Build a new brand identity, or sharpen the one you have
From the first positioning conversation to the finished style guide — logo and brand imagery, web design, business stationery and trade fair presence, all from one consistent system.
We make complex products sell.
CLDES is a design and communications agency based in Wiesbaden, Germany. We work with mid-sized B2B companies whose product takes more than one sentence to explain — optics, industrial manufacturing, technology, financial services.
Founded in 2003. Our largest clients have been with us for more than ten years.
Complex subjects your sales team can actually explain
Your product is good. The trouble starts when it has to be explained to someone who hasn't spent three years in your industry — the buyer, the end customer, your own sales team.
That is where we come in. Technical data becomes an infographic. Product advantages become arguments. A shelving system becomes a 3D animation you understand in twenty seconds. We have done this for ophthalmic lens manufacturers, business travel providers and climate control specialists — wherever a product has to be explained before it can be sold.
The knowledge is already in your company. We bring it out.
The most valuable insight into your market isn't in any study. It sits with your sales people, your engineers, and in the questions your customers keep asking.
So every project starts with listening: interviews with your team, a review of the material you already have. We then structure and design what comes out of it so that it works in a sales conversation, in a proposal and on a trade fair stand. Not prettier — more useful.
That this way of working holds up is best shown by how long it lasts: we have worked with our largest clients for over ten years. We know the products, the processes and the people, which saves time on both sides.
AI where it saves work
We build our own production tools. Language versions run through a translation and proofreading pipeline we developed ourselves, and image assets are managed and prepared automatically. That shortens turnaround times and cuts the cost of working in multiple languages — [e.g. concrete example: "40 language variants in three days"]. The thinking and the responsibility stay with people.
And if you are wondering where AI makes sense in your own marketing, we advise on that too.