Branding

Successful branding is at the heart of any corporate identity. Together we design an effective brand identity that reflects the values and visions of our clients and goes far beyond logo development. We help with brand positioning, rebranding and multi-brand strategies.

What is the Importance of Branding in Digital Marketing?
Branding in digital marketing is more critical than ever. Online, brand perception is accessible in real-time, 24/7. Users interact across multiple channels like social media, websites, and ads, and competitors are often just one click away. Strong branding builds trust, differentiates your business, and ensures recognition. Unlike print media, digital branding requires targeted, continuous adaptation to the ever-changing digital landscape and trends.

Branding is Dynamic.

A brand serves as an anchor for recognition and communicates core values. At the same time, it must respond to market changes. This makes corporate design dynamic: it combines continuity with adaptability. To avoid randomness, the parameters for change must be clearly defined. This ensures that the design remains flexible, yet always aligned with the brand's identity and current trends.

Presentations

A well-designed presentation is the most important and challenging medium to successfully convey a message and present a product. Whether PowerPoint, Prezi presentations or microsites, we help with conception and design.

In-house Communication.

We think from the inside out: Good communication starts with your own employees. Strong internal communication fosters an understanding of brand values, strengthens motivation, and creates a shared goal. Employees who embrace the company’s vision will naturally carry that conviction to the outside world. Only when the team is well-informed and engaged can external communication be authentic and impactful.

Presentations – Often Underestimated.

Presentations, whether in PowerPoint, PDF, or Prezi format, are the most commonly used marketing tool in B2B communication. Often underestimated, they play a crucial role in conveying brand values, products, and ideas. Well-designed presentations create clarity, support decision-making processes, and leave a lasting impression. They are more than just a medium for information – they shape perception and build trust with the target audience.

Production

Successful communication thrives on images and videos and the expectations of viewers are constantly increasing. Set your brand apart from others and rely on (moving) images that stick in people's minds – because good productions don't always have to be expensive.

Don't Be Afraid of Producing!

Anyone who has ever searched for stock photos knows how time-consuming the search and editing process can be. But anyone who has worked with us knows: You can often save that effort. Instead of endlessly searching for suitable images, customized and targeted content can be produced quickly and efficiently. The result is unique visuals tailored to your needs and brand.

Photos and Videos Have Never Been More Important!

In a time of visual overload, photos and videos are more crucial than ever—especially in B2B. However, the market is increasingly flooded with generic, low-quality images, and viewers notice and penalize this. Poor visuals damage the perception of a brand. High-quality, authentic images are essential to stand out from the crowd and build trust with your audience.

Fashion magazine with photo of a woman with sunglasses, next to real glasses. Photo production by cldes.

Everything from one source: We mainly produce in-house and can therefore produce shootings in a target-oriented way and always adapt quickly and flexibly.

Find out more about:

B2B Communication

Visualisation

Photo Production and Video

This sounds interesting!

Then get in touch with us now.

20 years of experience

Sectors: Finance, Medical Technology, Industry, Trade Marketing
Spectrum: Strategy, Business stationery, Workshops, Branding, Positioning, Logo development, Web