optoVision Corporate Design

One of our most extensive corporate design projects was preceded by several strategy workshops. On this basis, we developed a new logo for optoVision, found a new typeface and made detailed typographic modifications.

optoVision is a successful spectacle lens manufacturer with its headquarters and production in Langen, Germany. It is a technologically leading medium-sized company in
the optical industry. All administrative and operational functions, including one of the most advanced production facilities in the world, are combined at the location in Langen.

Corporate Design

Corporate Pictures

To portray the production location
'Made in Germany', we have produced
extensive image material on the
manufacturing process of spectacle
lenses and used it in the corporate


optoVision's marketing portal is a central portal for contents,
advertising material and product orders for all campaigns.
Advertising materials can be designed or adapted and exported
as PDF files for printing.