Premium 4.1 Campaign

To increase sales of premium lenses,
we developed the campaign-
design with optoVison, using various
print and online media.

Concept & Key Visual

We designed a information-graphics which
illustrates the 4.1 technology and the
30 000 measuring points taken of each eye.


For the consumer communication
the campaign contains various
designs, reflecting the relevant target groups.

The designs show professions in which
precision is important: Like optoVisions' 4.1 premium
eyeglass lenses.